“Ephemeral Experiences” Captured

This counter depicts the continuously growing tally of the ephemeral experiences that we capture and analyze daily. Our research provides insight into the number of undecided votes that can be influenced prior to an election.
Google and other tech companies are able to use ephemeral content to manipulate our elections, our children, and all of us. Beginning in 2016, we have been building larger and larger systems to track content being sent to children and voters in the US. Since late 2022, The Digital Shield project has allowed us to capture, archive, and analyze ephemeral content 24 hours a day through the computers of a politically balanced group of tens of thousands of registered voters in all 50 US states. We call these people our "field agents."

Support Our Work

Exposing the Shocking Videos Kids See on YouTube Today

Our Youth Content Project is dedicated to preserving “ephemeral experiences” directed at children under the age of 18. YouTube is the most widely used application. Within this carousel, we unveil the ephemeral content recommended to children through "Up Next" videos, which you may find disturbing, harmful, or predatory in nature.

Google’s Political Bias

This graph presents precise measurements of political bias observed on Google. This analysis is based on a politically-balanced sample of registered voters spanning all 50 U.S. states.
Biased content has the potential to sway the voting preferences of a substantial portion of undecided voters, ranging from 20% to 80%. This significant influence can play a pivotal role in tipping the balance in closely contested elections.
The bias generated by Google's algorithms poses a unique challenge to the integrity of free and fair elections. Unlike traditional campaign strategies, it cannot be directly countered by political campaigns, making it a critical issue to address.

Yahoo’s Political Bias

This graph presents precise measurements of political bias observed on Yahoo. This analysis is based on a politically-balanced sample of registered voters spanning all 50 U.S. states.
Biased content has the potential to sway the voting preferences of a substantial portion of undecided voters, ranging from 20% to 80%. This significant influence can play a pivotal role in tipping the balance in closely contested elections.
The bias generated by Yahoo's algorithms poses a unique challenge to the integrity of free and fair elections. Unlike traditional campaign strategies, it cannot be directly countered by political campaigns, making it a critical issue to address.

Bing's Political Bias

This graph presents precise measurements of political bias observed on Bing. This analysis is based on a politically-balanced sample of registered voters spanning all 50 U.S. states.
Biased content has the potential to sway the voting preferences of a substantial portion of undecided voters, ranging from 20% to 80%. This significant influence can play a pivotal role in tipping the balance in closely contested elections.
The bias generated by Bing's algorithms poses a unique challenge to the integrity of free and fair elections. Unlike traditional campaign strategies, it cannot be directly countered by political campaigns, making it a critical issue to address.

USA Political Landscape

This static data is sourced from wisevoter.com. It provides the current political leanings of each state. To delve deeper into how big tech companies distribute biased content in each state, please refer to the map on the right.

Content Sent by Google

This interactive map reveals the real-time political bias in ephemeral content distribution to each state. Hover over any state to view its specific bias. Take note of the disparities between this map and the one on the left. How might this skewed content distribution impact our perceptions and decisions?

Elections Likely Flipped by Google

The election results table to the left shows the actual results, while the table on the right illustrates how elections might have looked without Google and other Big Tech's influence through ephemeral experience bias directed at undecided voters.

Balanced Data Collection

With their permission, we're collecting data 24 hours a day through the computers and mobile devices of a politically balanced group of tens of thousands of registered voters in all 50 US states. We're also monitoring content being sent to their children, looking for signs of political indoctrination and harmful content. Unlike Google and Facebook, we never violate privacy. Data is transmitted to us without identifying information, and we only analyze aggregate data, never individual data.
Our dedicated field agents, motivated by service to our nation, receive token compensation for their invaluable contributions. Join us in supporting their vital work in building a more balanced democracy.

Sponsor a Field Agent